HomeNewsEthically Evil: How to use dark UX patterns for good

Ethically Evil: How to use dark UX patterns for good



Published on | Prototyping: From UX to Front End — Medium Angus Morrison Lately, there’s been a lot of muttering about “dark UX patterns”. Good UX design allows users to accomplish their goals almost by intuition. Discovery and mastery are practically indistinguishable. Dark UX design does the same thing, with the difference that the user accomplishes not their own goals, but goals of their shady corporate overlords — and is none the wiser for it. Uber are masters of dark patterns. Through extensive psychological research, they know what keeps drivers driving when they