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Empathy in Interviews

Published on | Prototyping: From UX to Front End — Medium sta.nka Synchronize it. Part 3 of Empathy Series. Interviews as a User Research method are great in giving you the big picture. Although you can always just use Surveys or any other quantitative method. So why is it better to hear instead of read about it? *cough* empathy *cough* Uri Hasson has an insightful answer to this one. He did an observation of people’s brain activity while they are listening to a story under fMRI. As soon as the story starts, their

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