HomeNewsEmpathy fuelled Customer-Centricity

Empathy fuelled Customer-Centricity



Published on | Prototyping: From UX to Front End — Medium Sameer Dwivedi Almost every company or business has put innovation and customer-centricity as their core business driver and design thinking as their go-to framework for innovation. The outcome of any solution (product or service design) has to be seen and perceived as valuable, desirable and innovative considering human values at every stage. In the context of design community, every designer strive to bring their work as much as close to business vision, users articulated and unarticulated needs to stay