HomeNewsEmpathy by design. (Ideas that understand their customer)

Empathy by design. (Ideas that understand their customer)

Published on | Prototyping: From UX to Front End — Medium Elizabeth Elfenbein Illustration by: Colin Forsyth I habitually challenge every creative to walk in the shoes and experience the plight of the customer that you’re creating for. Also, make sure you mine the data around this experience to help draw even more conclusions than what you experienced personally. Once you feel the challenge and also determine how others will feel it, you can design experiences that have emotional resonance and that fill the unmet needs of your customer. That’s the