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Empathising with users, not personas



Published on | Prototyping: From UX to Front End — Medium Michał Mazur Image source: Unsplash Personas — the symbol of user experience design. A widely misunderstood one. While they help in ensuring that your users are thought about, it’s simply not possible to develop empathy for the end user by just looking at persona profiles. When I was starting out in UX, some clients required personas as a part of the deliverables in a project. And I complied with that, it made sense to me at the time. At some point I noticed