Dropbox ReBrand for Positioning

Published on | Prototyping: From UX to Front End — Medium William Sterling Evolving the Dropbox Brand. http://dropbox.design With ingredients of Google and Apple, and growing spices of inVision, Axure, Craft and Box, the cloud industry is a muddled soup of confusion. Out of this recipe comes a rebrand by Dropbox with a compelling approach to identity. Defining a niche in an overcrowded market, Dropbox targets creative collaboration. Along the way, they might just be leading a UX revolution. Last year we witnessed a fairly vocal reaction by the design