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Don’t sell ideas, give them away



Published on | Prototyping: From UX to Front End — Medium Anthony Coombes A good idea can be invaluable. A bit of design thinking which will open up an opportunity and spark life into a project. Not only putting a smile in the mind but challenging perceptions, acting as a catalyst and inviting investment. However, consumers can easily kill off an idea simply by ignoring it. It’s the designers job to make sure that an idea is accessible and engaging but to make a deeper connection we have to encourage others