HomeNewsDon’t let good intentions get in the way of users’ goals

Don’t let good intentions get in the way of users’ goals



Published on | Prototyping: From UX to Front End — Medium Signe Roswall Part of working with User Experience is defining user goals. A user goal is the specific action a user wants to complete in using your service, whether it be booking a hotel or ordering a new pair of yogapants. Being a woman of the modern age, I often have my own user goal of finding some new clothes in the hope they’ll make me a more successful, confident person 💅 Like so many other people, I shop