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Don’t change the subject!

Published on | Prototyping: From UX to Front End — Medium Ralph Ammer Many creatives know this phenomenon: They start a new project on a promising topic with excitement, but when they can’t come up with an original idea instantly — they loose interest. They come to the conclusion that they picked the wrong topic. So they restart with a new topic, only to find out that the grass isn’t any greener on that side of the fence either. Where do these commitment issues come from? 1. Digging for ideas Coming up with new ideas

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