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Doing user research in emerging markets

Published on | Prototyping: From UX to Front End — Medium Alice Newton-Rex I learned to do user research in well-lit meeting rooms in London. I learned by watching the experienced researchers of GDS do their thing, talking to a selection of the British public and getting them to use our new website. Since I moved to WorldRemit, some of the user research I’ve done has taken a very similar format. But — as an international money transfer company for migrants — only half of our service takes place in the UK (or the US,