HomeNewsDiversify the Data in Data-Driven Design: Creative Pairings of Quant and Qual

Diversify the Data in Data-Driven Design: Creative Pairings of Quant and Qual



Published on | Prototyping: From UX to Front End — Medium Jessica Pang Originally published on UXPAmagazine.org. Also available on my website jpang.io Great UX is data-driven. The data itself is usually seen as numeric quantitative data, but in many contexts, that’s not a sufficient descriptor. Let’s take online shopping as an example. We browse online for the best prices, visit retail stores for comparison, and may end up purchasing in-store, or may even buy a completely different item. However, we are usually left with a lingering re-targeted ad on Facebook