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Designing for business results

Published on | Prototyping: From UX to Front End — Medium Nathan Allsopp Why you have to design for business results Designers, we need to be more open to business results. Unsplash I’ve never been a big fan of interface designs that are put visuals first and usability second. You know the ones I mean — think Dribbble. From afar, in a single screen, things look amazing — but if you get too close and actually look at the design, questions start to arise. Where’s the back button? Home button? How do I use this thing? I am

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