HomeNewsDesign which matters — Part 1. Markets & Design

Design which matters — Part 1. Markets & Design

Published on | Prototyping: From UX to Front End — Medium Hozefa Ayyajiwala Note: This is a 5 part series published weekly, starting with the fundamental gap in design practice, to a structural approach needed to apply design for corporations. “Entrepreneurial strategy has more chance of success the more it starts out with the users — their utilities, their values, their realities… the test of an innovation is always what it does for the user. Hence, entrepreneurship always needs to be market-focused, indeed, market-driven. — P Drucker. This fundamental understanding of creating business value is

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