HomeNewsDesign Thinking — The Cognitive Science Behind User Experience

Design Thinking — The Cognitive Science Behind User Experience



Published on | Prototyping: From UX to Front End — Medium Sidharth Malhotra A great user experience is perfect blend of concepts from psychology, design principles for an elegant UI, and a continuous feedback from the users. Most of the time,designers take into consideration the second factor along with some part of the third but completely neglect the importance of the first one. This eventually leads to a user interfaces that create high cognitive load for the user. According to Wikipedia, In cognitive psychology, cognitive load is the total amount