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Design begins with culture, not process



Published on | Prototyping: From UX to Front End — Medium matthew diamanti When I first started my career in design, it was still relatively difficult to find dedicated teams inside corporations. Design was thought of more as a creative services team, dedicated to marketing materials and making products “look pretty”. There were some exceptions, of course, but, in general, that was the situation. That’s changed now with centers of design starting to appear in most corporations. It’s been fascinating for me to see design and “design thinking” become so

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