HomeNewsDefining your loyalty strategy by understanding Maslow’s pyramid

Defining your loyalty strategy by understanding Maslow’s pyramid



Published on | Prototyping: From UX to Front End — Medium Frank Van De Ven Having loyal customers — or even fans — for your organization, is an important achievement: loyal customers people generally advocate your brand, tell their friends about your services, and are fully engaged whatever you’re offering. Just for measures of scale, there are over 3.8 billion individual loyalty programs activate in the US alone, and the number is growing year over year. Loyalty is booming. Some people are really loyal… The Top 100 list of loyal brands of 2017, is led by

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