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Creating shared understanding with journey mapping

Published on | Prototyping: From UX to Front End — Medium Todd Zaki Warfel Example of an enhanced journey map. One of the greatest contributors to success or failure is the presence, or lack of shared understanding and a well communicated vision. My family used to drive from Indiana to Florida for spring break every year. This was before smartphones, GPS, and Google or Apple maps. Before every trip, my father would go down to the local AAA and pick up a trip-ticket (a.k.a. trip-tick). This ring bound booklet contained a

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