Conversational Marketing: The Why & How.
Published on | Prototyping: From UX to Front End — Medium Jess Thoms Photo by Samuel Zeller on Unsplash Forget chatbots. Beyond content marketing, is conversational marketing. Mass marketing has been largely eroded by expectations of trust and transparency from socially-savvy audiences. Realising that customers are resistant to ‘one-size-fits-all’ messages, new brands are emerging that live and breathe their customer’s conversational pulse. Content marketing for customer acquisition works. Delivering valuable content works. But brands need to be conscientious in how they present information, with authentic tone and value delivery, and listen