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Case Study: Architects at Work (1/3)

Published on | Prototyping: From UX to Front End — Medium Sheel Damani The part where we go from generic to specific. Most companies face this: “Misunderstood image.” Either it is neutral or negative. Hard to recall or invisible. Alternately, a new one is demanded due to business evolution or scaling up. Mostly a mix with variable parameters. If you didn’t know, brands have emotions (read emojis) too. This was my design problem for an Architect’s firm: [Vitan Architects] was looking to solve their [branding] problem because they felt [people did

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