HomeNewsBuilding Zomato Gold ✨— Design process, challenges & learnings from designing a subscription plan

Building Zomato Gold ✨— Design process, challenges & learnings from designing a subscription plan



Building Zomato Gold ✨— Design process, challenges & learnings from designing a subscription plan Via Prototyping: From UX to Front End — Medium by Charu Choudha with Kanika Vasudeva In the last eight months, Zomato Gold has sold more than 200,000+ memberships (and growing very rapidly). This is the most successful subscription service ever built at Zomato, and it’s only growing in numbers and revenue. Why Zomato Gold? ✨ Zomato is a food search and discovery platform that’s been around for the last 10 years. It is used by millions every day to