HomeNewsBuilding the Foundational Research Framework in your Organization

Building the Foundational Research Framework in your Organization



Published on | Prototyping: From UX to Front End — Medium Claire Menke Since publishing my most recent article about generating a foundational research framework, I’ve received a lot of questions mostly about how researchers and product people can bring this type of foundational research thinking into their organization. Questions such as “I’m considering blending personas with JTBD — how did you go about it?” and “How can I position this work within the organization to secure buy-in for the outcome?” are common. I thought I’d write out some recommendations, both for