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Branding: Top-down or Bottom-up?

Published on | Prototyping: From UX to Front End — Medium Jay B Jones Here’s a common scene in my house: A character on tv uses poor grammar. I hilariously point out the mistake. My wife exercises patience as we rewind to catch the dialogue I spoke ov— over which I spoke. Now, was I right? I mean, no, I was and am wrong for incessantly talking over The West Wing. But about the grammar? Josh Lyman may have ended a sentence with a preposition, but so what? Is that even

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