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Being a listener in a world of storytellers



Published on | Prototyping: From UX to Front End — Medium Carlos Yllobre Storytelling has been one of the most adopted and accepted theories for a while in the sector. And we all know what happens with some of these concepts when they are fully embraced, overused and manipulated, first for some ‘hot’ (whatever that means) companies/designers, followed by the vast majority of the Design community: What used to be an interesting and valid theory became a fast-flowing river of bullshit. What’s wrong with storytelling? Nothing, really, it is not

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