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Asking non-leading questions in user interviews

Published on | Prototyping: From UX to Front End — Medium Andy Detskas Question design for user interviews is an art. We interview users because want to gain insights by learning from their experiences. Ideally we want to get them talking and keep talking, as they traverse a card sort, a prototype, or a series of questions about how they work. Here’s the thing: the best insights can come from users, but if we’re not careful in how we ask them questions, we can load them up with our biases before they