HomeNewsArchitects at Work: Storytelling for professionals that’s human (2/3)

Architects at Work: Storytelling for professionals that’s human (2/3)



Published on | Prototyping: From UX to Front End — Medium Sheel Damani Beyond square-feet, facade and acreage. Soaps, soda or any Fast Moving Consumer Goods (FMCG) play around emotional fixes to make their brand stick. Be it humour, a slice of life, simple ideas or dramatic connections. Branding a service is far from running campaigns. The product hidden behind a service is a complex process. That same process is playing peek-a-boo with clients, flicked around in daily interactions and forms an invisible story. Your office culture, whether you believe it or