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Alexa Is Not for Advertising

Published on | Prototyping: From UX to Front End — Medium Jason Kowal Why Most Brand Marketers Fail at Building Amazon Alexa Skills — and How to Fix It Dear Brand Marketers: We’ve had enough. Please stop. Please stop trying to build Skills for Amazon Alexa devices. Yes, this is a form of Artificial Intelligence, and you feel compelled to check that box in your marketing strategy. Intelligent assistants are taking off and you don’t want to be left behind. But what you’re doing is wasting everyone’s time and turning a very powerful platform into

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