HomeNewsAggressive nudging — dark-side UX in Facebook Messenger

Aggressive nudging — dark-side UX in Facebook Messenger

Published on | Prototyping: From UX to Front End — Medium Skjoldbroder “I find your lack of notifications disturbing” All designers engage in some level of choice architecture or nudging through their design judgements. It is important that designers are aware of the responsibility this entails, because ultimately, it is a way of exercising force. Nudging has a purpose: benevolence, not control! In Nudge: Improving Decisions about Health, Wealth, and Happiness, Thaler & Sunstein chalk up the argument for nudging — design choices that make people’s lives better and simpler, by offering beneficial

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