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A/B testing — A superpower

Published on | Prototyping: From UX to Front End — Medium UX Boot Camp #30dayUXchallenge [Day 21] Yesterday Natalia gave us an introduction to formal usability testing as a way to validate our prototypes. Today let’s talk about A/B testing. Yes, A/B testing is just another tool in our box that we can leverage to test and validate our design solutions. But A/B testing has so much power that we can and should tap into, it allows us to optimise the smallest of features on our site, it gives us insight