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A reconsideration of Grab’s Design



Published on | Prototyping: From UX to Front End — Medium Yuxuan Chua For the third project of the term, I worked on redesigning Grab’s application. Grab is a ride-sharing app service, and is a local/regional direct competitor to Uber. The first step taken in this process was to consider certain significant areas of concern and understanding the context of the usage of the app. User interviews were conducted over 12 users, and certain takeaways could be understood from it. First, it was that users valued speed and efficiency, wanted the