A mobile-first world is here. Are your ads ready?
Published on | Prototyping: From UX to Front End — Medium Deep Thoughts Illustration by the Modicum team The mobile-first world is here. The CMO Council reports that mobile usage is now significantly higher than desktop usage, with individuals on average spending 51% of their digital media time on phones and tablets. This shift has been coming for quite a while, but despite the amount of time we’ve had to prepare, advertisers and marketers are still failing on the UX front. Mobile ads are falling short As mobile usage grows, ad experiences have