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A fresh new look for Eataly!

Published on | Prototyping: From UX to Front End — Medium Evan Tyerman Website Redesign & Optimization Project Background Challenge: To discover pain points and frustrations for users of Eataly.com. Then to redesign and reorganize the site to address these pain points. Tools Used: Sketch, InVision, OmniGraffle, contextual inquiry, screener survey, usability testing, competitive analysis, heuristics evaluation, card sorting, user personas, task & user flow, user journey map, site map Timeframe: 2 weeks Deliverables: Prototype, 7 minute client presentation, research documentation, specification documentation **Note: This project is solely for educational purpose. This is