HomeNews8 highlights of microcopy (UX writing) in Ecommerce

8 highlights of microcopy (UX writing) in Ecommerce



Published on | Prototyping: From UX to Front End — Medium Kinneret Yifrah This post was originaly published on Invision Blog Photo by Mike Petrucci on Unsplash Every purchase process shares one common objective: Make it as easy and smooth as possible for users to complete it. Almost every potential friction point or obstacle in this process can be removed with microcopy. Well-placed wording can increase certainty and alleviate the concerns almost all users experience while buying something online, making for a smooth experience. 1. With buttons, stick to what users expect As Joanna