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7 Takeaways for UX Design from Paul Rand



Published on | Prototyping: From UX to Front End — Medium Sophie Tang Paul Rand is one of the most important graphic designers in 20th century. But if you doubt that his design philosophy is still applicable to newer design fields, think again. In his book Thoughts on Design, he demonstrated the validity of timeless design principles and emphasized the continuing relevance of these principles. 70 years have passed since the first edition of this book, but the book has become more relevant and speaks to the core of good design,
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