HomeNews5 Ways to Avoid Common Purchase Barriers on Your Ecommerce Site

5 Ways to Avoid Common Purchase Barriers on Your Ecommerce Site



Published on | Prototyping: From UX to Front End — Medium Sara Novak 1. Make It Easy to Click/Tap The banners, promotional tiles, and billboards that populate your site have one purpose — to get a user to click through to a product list or product detail page and to get them one step farther down the purchase funnel. Make it as easy as possible for your customer to do just that. Have a very obvious CTA (call to action) that looks clickable so users know the content is a link. But

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