5 No Bullshit Ways of Measuring Mobile App Engagement

Published on | Prototyping: From UX to Front End — Medium inapptics Mobile app engagement is not a joke. If you are a mobile app startup, be it B2B or B2C, you need a few things in place and these things are app installs, app retention, app engagement, app monetization. Today, we are going to speak about one of the things that can make or break an app owner’s life — app engagement. Just a random fact: 25% of downloaded apps aren’t used more than once. Scary? You don’t want to have that