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3 ways people aren’t paying attention to your app



Published on | Prototyping: From UX to Front End — Medium Alan Sien Wei Hshieh The psychology of attention and how it affects your designs. Surprise! Attention spans aren’t getting shorter, but they’ve never been that great in the first place. Keeping users’ attention has a tremendous impact on continued user engagement, and more importantly, helping users achieve their goals. In fact, most users psychologically won’t read this far. Thankfully, understanding the cognitive science around attention can help us wrangle the ever-wandering attention span. Here are some psychological tidbits to know