HomeNews2018: The power of empathy. (Creating the ultimate customer experience)

2018: The power of empathy. (Creating the ultimate customer experience)



Published on | Prototyping: From UX to Front End — Medium Elizabeth Elfenbein Illustrations by: Colin Forsyth If you felt like brands were getting to know you better in 2017, imagine living in a world where being understood was the most valued expectation from a brand. In other words, creating the ultimate customer experience — one that understands you, the consumer. In 2018, empathy will be at the core of an ecosystem that supports the customer experience. The health consumer — whether a patient, caregiver, nurse, physician’s assistant, payer, or physician — will be experiencing things more