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Published on | Prototyping: From UX to Front End — Medium Casey Bombacie The other day a friend of mine asked me for some help with his e-commerce site. He was, as we all are, looking for better usability. He was specifically asking about their left column filters and their “blue African masks.” I gave him a couple of solutions and then I added a few more bonus UX fixes. For example, they had one of those awful discount pop-ups that overwhelms the screen and asks you for your email.