When Copy Loves Itself Too Much – uxdesign.cc

medium bookmark / Raindrop.io | I’m not a narcissist, but sometimes my copy is. One time, I nearly lost my mind while brainstorming copy for a holiday print ad. I was writing for Havenly, an interior design company, and we were advertising in a popular home decorating magazine. “Keep it simple,” I told myself, “this has been done hundreds of times before.” An ad that took way too long to write because I was blinded by narcissistic writing. Not only was the audience likely to resonate with a simple message about

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