Taking design to the boardrooms

Published on | Prototyping: From UX to Front End — Medium Luciana Albuquerque Lessons I learnt discussing design with senior executives. Beyond designing things, a big part of a designer’s job is discussing design with the client. The client often constitute of a group of senior executives with very limited time and design expertise. People who don’t necessarily have design as a priority, but have the power to make decisions. Typically someone who leads a company ‘outside’ the design industry. Like a CEO of a bank, or a senior executive

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