How do you transfer ownership of user research insights?

Published on | Prototyping: From UX to Front End — Medium Saara Kamppari The psychology of increased perceived ownership through touch, and an exercise for turning insights into action. When you touch something, you start to feel ownership of it. The longer you touch it, the more you begin to assign value to it because of your perceived ownership. So, how do you touch an insight? Insights are not a physical thing, or even a digital document. They are a thought, a concept, a spark in your mind that influences the work

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