How better onboarding cut our drop-off rate dramatically

Published on | Prototyping: From UX to Front End — Medium Rob McWhirter Writing for onboarding is a UX writer’s bread and butter. If our job is to to tell a complete, consistent, compelling story to a user, then the start of a user’s relationship with an app is the perfect opportunity. It’s here where you introduce your brand, features and develop trust in your product. Nowhere else is it as important to get your tone right and your instructions clear. It’s important stuff; that’s why sites like are dedicated

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