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Accessibility
Legibility in User Interfaces
Sometimes, users find it hard to read microCopy on a mobile or desktop screen either because the characters are cluttered, hazy, or too small to read. Crabbed or hard to read microcopy creates interface friction that results in users taking more time to complete their goals or tasks.
Tips and tools to shape every idea
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Branding
Psychology
Design Psychology and the Neuroscience Behind Awesome UX
The user experience study of human cognition can be mushy, unscientific, and filled with false assumptions—perhaps it’s the fault of a lazy brain. Cognition is complex, and many factors play into gut reactions or an instant impression. When you ask someone, “Why’d you do that?” there’s a high chance they won’t be able to answer or that you’ll misinterpret their response. Enter neuroscience.